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Our Mission Statement

Telling your company's story through cultural and relevant PR & marketing strategies to help grow your sales in the market!

WHAT WE DO

Our Services

Public
Relations

Outreach that builds credibility and visibility

Digital
Marketing

Strategies that grow your brand online

Media & Advertising

Campaigns that help your brand get seen

Creative &
Design

We bring brands
to life

Work showcase

Portfolio

ILoveToRead _logo-02

I love to read with McDonald’s

  • Developed the initiative design and executed the program
  • Responsible for media outreach to promote initiative
  • Created partnerships with schools’ districts to execute initiatives
portfolio_Jarritos

Jarritos

  • Developed all creative and marketing for U.S. launch
  • Built market-by-market media plans for national expansion
  • Continued growth through Hispanic campaigns
  • Develop presentations and retailer programs to increase displays and ad features

Suvida Healthcare

  • Responsible for telling the Suvida story via organic news
  • Developed media segments to expand healthcare awareness in the Hispanic community
  • Initiated Hispanic news stories and interviews local, statewide, and nationally
  • Built relationship with local community leaders with clients
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Who We Are

About Lopez Group

Founded in 1989 by Joe Lopez, Lopez PR & Marketing Group has grown into one of the most respected marketing agencies in Texas, representing numerous Fortune 500 companies.

Learn More

McDonald’s I Love to Read

  • Developed the branding for the initiative.
  • Created all concept and executional elements.
  • Told the McDonald’s I Love to Read story through organic and paid media.
  • Coordinated with participating school districts.
  • Achieved strong success in news coverage and student participation.

Jarritos

  • Developed all creative and marketing plans for the U.S. launch of Jarritos.
  • Created market-by-market media plans as the brand expanded nationally.
  • Continued supporting growth within the Hispanic market through new campaigns.
  • Partnered with the sales team to develop presentations and retailer programs to increase displays and ad features.