Portfolio

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I love to read with McDonald’s

  • Developed the initiative design and executed the program
  • Responsible for media outreach to promote initiative
  • Created partnerships with schools’ districts to execute initiatives
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Jarritos

  • Developed all creative and marketing for U.S. launch
  • Built market-by-market media plans for national expansion
  • Continued growth through Hispanic campaigns
  • Develop presentations and retailer programs to increase displays and ad features

Suvida Healthcare

  • Responsible for telling the Suvida story via organic news
  • Developed media segments to expand healthcare awareness in the Hispanic community
  • Initiated Hispanic news stories and interviews local, statewide, and nationally
  • Built relationship with local community leaders with clients

Walmart

  • Developed community engagement plans in Houston and El Paso
  • Initiated local government leader engagement
  • Secured local news coverage and interviews to tell program stories
  • Helped with crisis management 
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CHI

  • Launched national Hispanic campaign with TV segments on the top-rated Despierta America (UNIVISION)
  • Launched Hispanic social and digital marketing efforts
  • Secured national and local media coverage, including interviews in top U.S. Hispanic markets
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Juanita’s Foods

  • Event planning in Dallas, Houston, and Laredo
  • Organized product sampling
  • Social media advertising to promote the events

Coca-Cola

  • Supported Texas launch of “Coca-Cola de Mexico”
  • Developed all in-store and printed materials
  • Assisted in developing retailer initiatives, including sales presentations and in-store materials

McDonald’s

  • Responsible for all local TV and marketing
  • Responsible for all local PR, community engagement, and marketing initiatives for over 30 years in the El Paso area
  • Secured consistent local media coverage over 30 years
  • Directed development, planning, execution, and media coverage of community multiple events
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Ford - Texas

  • Served as Texas Hispanic PR agency for over 9 years
  • Developed and led community engagement initiatives
  • Secured Hispanic social influencer participation and coverage of local events
  • Secured Hispanic news coverage for corporate and local Ford events
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Energizer

  • Launched multiple retailer sales program across Texas
  • Developed multiple promotion and marketing materials
  • Created all Hispanic marketing materials, including sales materials, in-store materials, event merchandising, and paid media
  • Managed in-store engagement, couponing, and execution

HCA Hospital Corporation

  • Responsible on rebranding multiple hospitals in West Texas including brand/name
  • Conducted focus group research as part of program development
  • Marketing local agency of record for several years
  • Developed logos and branding standards
  • Created TV and print launch campaigns for Las Palmas Hospitals, and Las Palmas Del Sol Healthcare
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Cesar Ornelas Injury Law

  • Event and partnerships consulting
  • Press release writing and media coordination
  • TV commercial production for brand awareness
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McDonald’s Triunfadores

  • Developed concept annual community recognition for local leaders across five categories
  • Led annual event planning and engagement efforts
  • Managed all marketing  promotions for the Hispanic Heritage month celebration
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Pepsi

  • Served as agency of record for Pepsi in El Paso
  • Managed all local marketing, including TV and radio creative, media planning and buying, retail programs, and PR
  • Developed retail promotional programs driving engagement in the community

Mountain Star FCU

  • Launched integrated marketing campaigns, including English and Spanish TV and social media
  • Doubled loan activity the first each month for 6 months
  • Broke annual loan records and new member acquisition
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JD Law Firm

  • Launched the first Hispanic campaign for JD Law
  • Developed overall brand positioning for the firm
  • Created the slogan, TV creative, and social media content
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Superior Healthplan

  • Led the launch of marketing for the Superior Health CHIP program in West Texas
  • Developed all member materials
  • Secured local media coverage to support the program launches

El Paso Health

  • Produced and filmed TV segments
  • Media relations and press releases
  • Video production

Johnson Garcia – El Gringo y El Mexicano

  • Developed Hispanic campaign and branding
  • Developed all Hispanic TV spot for several years
  • Managed media buying placements
  • Built strong brand and owner recognition
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OcoaBay

  • Relaunched social media platforms of international resort and winery in the Dominican Republic
  • Managed and created all organic and paid social media campaigns
  • Executed a campaign leveraging visits and content from major social media influencers to expand awareness

McDonald’s I Love to Read

  • Developed the branding for the initiative.
  • Created all concept and executional elements.
  • Told the McDonald’s I Love to Read story through organic and paid media.
  • Coordinated with participating school districts.
  • Achieved strong success in news coverage and student participation.

Jarritos

  • Developed all creative and marketing plans for the U.S. launch of Jarritos.
  • Created market-by-market media plans as the brand expanded nationally.
  • Continued supporting growth within the Hispanic market through new campaigns.
  • Partnered with the sales team to develop presentations and retailer programs to increase displays and ad features.