When marketing to diverse audiences, authenticity and specificity are key. Campaign tactics must not only be culturally relevant but must also speak to the diversity of demographics within each group. As Hispanic experts, we understand cultural differences in communication patterns, values, behavior and focuses on customizing messaging for each target group. When marketing to diverse audiences, authenticity and specificity are key. Campaign tactics must not only be culturally relevant but must also speak to the diversity of demographics within each group.
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