Founded in 1989, LMG has quickly grown into one of the most respected Hispanic-owned ad agencies in Texas representing many Fortune 500 companies.  The efforts of our talented team are helping LMG grow into a national presence.



Joe is the trailblazer. Having an instant passion for marketing since his college years at The University of Texas at El Paso, Joe is keen on developing strategic marketing solutions, and generating numerous accounts for Lopez Marketing. With more than 30 years of experience developing and supervision local, regional and national campaigns for his clients, Joe is the empresario that founded Lopez Marketing Group.

After having been Sales Manager and Product/Brand Manager for the Coca-Cola Foods division, Joe founded Lopez Marketing Group. This has earned him extensive packaged goods brand marketing experience. The agency has become the largest Hispanic-owned marketing consultant firm in El Paso. It continues to grow not only locally and statewide, but at national levels, providing marketing solutions and public relations support to clients such as Ford, Procter & Gamble, Energizer, Coca-Cola, Campbell’s, Walmart, Jarritos and many others.

Being exceedingly business-oriented, Joe has served on the Board of Directors for United Way in El Paso, the U.S. Hispanic Chamber of Commerce and the Bronx Hispanic Chamber of Commerce. He was Chairman of the El Paso Hispanic Chamber of Commerce and the State of Texas Hispanic Chamber of Commerce (TAMACC). Additionally, Joe served as an advisor to the New York State Coalition of Hispanic Chambers of Commerce.

Joe continues to lead Lopez Marketing Group, bringing forth his entrepreneurial spirit to new markets. He is very involved in giving back to the Hispanic Community in Texas and New York.

Rubi Rodriguez


Rubi discovered her passion for technology when she took a Computer Science class back in High School. She realized that learning about new software, multimedia, photography, and videography satisfied her desire to keep growing in the Marketing field. It is in her professional working at Enfiestate.com and Topmetro.com in Cd. Juarez and Chihuahua that she recognizes her passion for social media networks and digital advertisement. Rubi begins to develop her passion working at Case and Associates Properties in El Paso, taking the challenge to position a conservative company in social networks. She quickly excelled into a Media Buyer position at GECU, gaining expertise in coordinating advertising campaigns in TV, Radio, Internet, Outdoor, and Print. Rubi pursues Social Media Advertising, where she flourishes as a content creator and reinforces her digital advertising knowledge. She has a FaceBook blueprint Certification; she’s an official Facebook Certified Digital Marketing Associate, and we should mention, she’s 100% bilingual. At this point, Rubi eats, sleeps, and breathes social media and pursues a career at LMG, eager to put her expertise as a Marketing specialist to LMG’s clients. She has all it takes to turn clicks into customers.

Elizabeth Lozano


Elizabeth Lozano began her marketing career at LMG in 2012. As a PR/Promotions Coordinator Ms. Lozano is responsible for Event Coordination and Partner Engagement for PR events including McDonald’s Scholarship Awards Luncheon and McDonald’s College Fair. She also coordinates event materials for events such as the McDonalds Basketball Classic, Pima Medical Institute Open House Fairs, Walmart Grand Openings, and B2B Fairs. Elizabeth also assists in “pitching” PR stories to local media as well as assisting in PR event execution and community engagement for McDonald’s, Walmart, TxDot and other LMG clients. As a true team player, Elizabeth supports the gathering of research on target industries to assist in new client campaign development and the optimization of current marketing campaigns.

Her contributions to the agency along the years have make her an invaluable member of the LMG family.

Angela Esquivel


Angela is the eye of the tiger. Her passion for fine arts stems from a love of painting at an early age. Angela has a proven record of designing creative and unique designs. With her keen sense of artistic aesthetic, she is able to understand and communicate a client’s vision, customizing a brand or product to engage audiences and drive responses.

Angela has more than 20 years of experience as a creative designer. Her artistic execution extends from website design to graphic and print materials. She and the Lopez Marketing Art Department are dedicated to providing creative marketing solutions while tailoring to each client’s vision and budget.

Angela’s client experience includes: P&G, Tenet, Quaker, Energizer, Kimberly-Clark, Centene, American Greetings, Coca-Cola, Campbell’s, Ford and many more.



Lili is the design guru. Her experience in usability design, print, environmental graphics, brand development and project management makes her a prime asset to the Lopez Marketing Art Department. Her conceptual thinking, coupled with her technical expertise and creative vision seamlessly drive projects from developmental stages to successful project completion.

Lili is adept at communicating the client’s vision through graphic design while meeting tight deadlines and staying within budget. To achieve her high design standards, Lili thoroughly researches clients’ products and merchandising, paying careful attention to consumer trends.

Lili’s client experience includes: McDonald’s, El Paso Convention and Visitor’s Bureau, The City of El Paso, and Centene, among many others.

jeff goldberg

creative writer/director

Jeff began writing back in seventh grade. It was where his first screenplay, a science fiction tours de force, was performed in front of the entire student body. After the accolades, he went on to graduate Grand Valley State University with a degree in Arts & Media. Following a career in radio that brought him to El Paso, Texas, he went into Advertising as Writer and Producer for several agencies and production companies gaining expertise in creating projects for TV, Radio, Internet, Print and Point-of-Purchase.

Winner of numerous Addy awards, including two for “Best of Show,” Jeff is most proud of the screenplay and co-direction credits for “Held in Trust” a PBS documentary about the first Black graduate of West Point. Before joining forces at Lopez PR & Marketing Group, Jeff wrote for Wal-Mart Stores, Sam’s Club, Behr Paints & Stains, Safeway, Black & Decker Power Tools, Disney Electronic Games, and Marvel Toys. He’s worked with HCA Hospitals, The El Paso Symphony Orchestra, Western Playland, and The American Cancer Society.

thania johnson

media buyer

Thania began her professional marketing career as a Marketing Specialist for Dynamic Promotions; a local business to consumer company in El Paso, TX. While being the direct client liaison to consumers, she was able to gain sales, merchandising, and event planning experience and better acuity of the region’s consumer market. She then pursed a career as an Account Executive for News Press & Gazette of Texas; the ABC affiliate television network in El Paso, Texas (KVIA-TV). She worked with both local and national clients as their personal marketing consultant to help develop, manage, and coordinate marketing campaigns, along with client community outreach efforts. Thania joined LMG in 2017 as our Media Buyer. Now on the agency side of the industry, she has brought her experience full-circle and works to provide our clients with only the best media platforms to align and achieve their marketing goals. She keeps up with industry trends and focuses on analytics to create client campaigns for our local, regional, and national clients. Her portfolio consists of television, digital, outdoor, print, and radio knowledge coupled with media buying expertise, to serve any and every client.

mayram gutierrez


Mayram is the backbone of our organization. Known for her positive energy and motivational attitude, she provides accounting professional services and financial expertise to Lopez Marketing. For over 15 years, Mayram has lead the Accounting Department with strong foundations in financial reporting, consolidations, controllership, financial management, budget enhancements and process improvements, human resources, recruitment, payroll and benefits, pension funds, valuation of controls and inventors, analysis of variances and risk management.


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